What Actually Goes Into Creating The Perfect Resume?

What Actually Goes Into Creating The Perfect ResumeBlaise Pascal, French mathematician, physicist, and inventor, is attributed to writing in a letter to a friend, “I’m sorry I wrote you such a long letter; I didn’t have time to write a short one.”

This is the key idea when writing a good resume. A good resume should be precise, clean, and exact … The shorter, more precise and more “brilliant” the resume, the longer it will take to craft.

A true resume artist crafts a resume like the French painter Piet Mondrian, who took images and ideas and painstakingly reduced them to their simplest, most perfectly crafted essence, you are taking your experiences, talents, and skills and distilling them into a single succinct page or file…

…that process simply takes time.

So what actually happens when you send a resume to an expert? Lots of work.

But how long does this take the experts? you might ask. The answer? At least 5 to 10 hours. And that’s after hours, even years, spent reading, researching, and practicing the principles of good resume writing.

Consider just a few of the things that go into a resume expert’s work as they analyze and edit a resume:

• Visual and spacial format
• Sharp, simple wording with targeted word choice: simplified and highly targeted to attract managers of the job seeker’s ideal job
• Removing all the fluff…words that sound good but add no value
Effective graphic highlighting (designed to draw the employer’s eye to the right places on the page to the specific information that most employers look for first…and to spark curiosity in order to pre-frame the interview to the job-seeker’s advantage)
Ruthless grammatical and structural editing
• Ensuring the resume is engaging and interesting, not boring!
• Ensuring that the resume has a unique personality and “voice” in its language and design, accurately reflecting the job seeker’s untapped potential
• All descriptions and bullets transformed from a boring data sheet into an engaging, accomplishments-based document
• A special keyword analysis completed to help the resume get past the automated computer systems and into the hands of a real person.
• Each section taking up the correct ratio of space

The down-low? Nothing comes close to working line by line, conversation by conversation with an expert to deliberately choose, tweak and perfect each aspect of a resume to target a specific goal.

This is a special guest post written by … Resume Expert, Will Wegert, President of Cold Collar, a professional resume and LinkedIn writing company.

Solace for the Unemployed

We are continuously reminded of unemployment rates, numbers of jobs lost, and so on, but what is often not as easily seen is the emotional impact of long-term joblessness.


Adding to the mix of stress, job-search strategies we used just a couple years ago provided some result, but those same strategies today are producing less and less.

The Internet leaves us wondering, “did they get my resume?”

The Internet allows to apply for jobs within seconds, but also enables our job-seeking “competitors” to do so as well.

The Internet is filled with advice, but somehow jobseekers seem more confused and have more questions than ever.

  • Where are the jobs?
  • How do I get to them?
  • My job-search efforts are falling on deaf ears, what am I doing wrong?

Jobseekers are spending long, grueling hours, hitting the job front from multiple angles, and the emotional rollercoaster can take a toll. Here are some suggestions for maintaining balance and keeping your spirits up:

4 Tips for De-Stressing While You Search for a Job

1. Take stock in what you have. When did our personal worth become indicative upon a j-o-b? No doubt, the loss of income will force us to make some difficult decisions, but NEVER will our income, possessions, or number of/type of credit cards we hold even come close to representing our self-worth.

My husband reminded me yesterday of what beautiful grandsons we have; and no matter the kind of day I’m having, or the day they’ve had, we grace each other with smiles, hugs, and kisses. They don’t care about the job I have [or that I even have one]; they don’t care about the fanciness of clothes I wear; they don’t care about successes and failures I’ve had in my professional life. They care about my well-being, my happiness, and about the fullness of my “you’re loved” Grammy meter. =]

It’s too dang easy to lose sight of what *really* does matter, sadly concerning ourselves more about what’s secondary, maybe even irrelevant; i.e. why didn’t I get a response to my resume; why didn’t I get that call from the recruiter like he promised; and, why am I not getting interviews. You can stress about the “whys”, but at the end of the day, they are meaningless.

2. Embrace that you’re a pea in a pod. So many around you are facing the same job-search challenges, and although it might feel like you’re alone, maybe on your own deserted island,  you are not alone.

I bet you have plenty to offer others who are unemployed — even if it’s just an open ear. What’s the best way for us to de-stress and shift focus from our own problems? Helping others always works for me.

Where can you find a “pea buddy”? How about …

  • Online forums
  • Local job clubs
  • Business groups
  • Networking events

“Let’s conquer this together.”

3. Get out every day, even if it’s just a walk through your back yard. Visit your local library, and yes, the local unemployment office. Being unemployed doesn’t mean you need to be in seclusion, facing the uphill battle all on your own.

Don’t overlook transition assistant programs for those who’ve left the military, the resources provided from local employment centers, and the benefits that result from *just talking with people.*

Here’s another “insider tip” that few use: visit your Chambers of Commerce. You’d be amazed how wonderful the people are who man these offices [I’ve served on countless executive boards and committees over the years] … and wow, what a terrific resource they can be. These people are so helpful, and I *guarantee* you won’t leave your Chamber’s office unsatisfied. For example, they can provide details on upcoming business networking events (great for meeting professionals in your area), provide you with a membership directory (packed full of local companies, addresses, and sometimes, contact names), and on occasion can provide job leads.

Need additional ideas for getting out every day?

  • Meet your significant other for lunch; brainstorm on job-search strategies and ideas worth pursuing. In fact, ask for more than just advice … ask for hands-on help. An extra pair of eyes and hands can go a long way.
  • Go yard sale-ing — crazy! I know. =] It’s fun though … and fun is a great de-stresser. Ah, but mention you’re searching for a job as you casually peruse each sale’s offerings.  You’ll be amazed how many job leads you’ll uncover using this unorthodox method.
  • Join area business groups that have “power lunch sessions” — many of the ABWA groups have daily power lunch meetings for professionals wanting that daily “kick in the pants” of motivation.

4. Grab a drink and curl up with a good book. Never overlook the calming effect of just sitting still and taking time for yourself. If you feel guilty stepping away from your job-search, opt for a self-help book to brush up your time management skills, or whatever skill you wish to improve upon, or go with something like the following:

What Color is Your Parachute, written by Richard Nelson Bolles [a great read]
Who Moved My Cheese, written by Spencer Johnson [funny stuff]

You may be jobless, but you are never, never useless or worthless. And don’t you forget it!



Medieval Coin Collectors Need Not Apply

hobbiesSometimes it can be good to go old school, but not always. Can you determine which of the following is an example of a rewind gone bad?

a) Dusting off some classic 80’s tunes and jamming out.

b) Pulling out a pen and paper and writing someone a letter.

c) Grabbing a jump rope and getting fit.

d) Including a hobbies section on your resume and applying for a job.

99.9% of the time, listing hobbies on your resume is a bad idea, contradicting the outdated notion that including your love of collecting medieval coins will help you to connect with an employer who also happens to be a medieval coin connoisseur. Chances are the only thing accomplished was wasting valuable space on your resume for information that the employer considered irrelevant. Consider placing such details within your resume *only* when you know with absolute certainty that such details will have an impact on the recipient. If you know that the hiring manager shares your passion for your hobby, by all means, include it; otherwise use that space for relevant skills, accomplishments, and experience.


5 Job Boards + 5 Recruiters for Hospitality Professionals

Seeking a recruiter or job board that caters to those in the hospitality field? When employment agencies just aren’t enough, utilizing job boards and recruiters to boost your job search efforts can be an ideal solution. The following list of sites enables you to submit your resume to job boards and recruiters that are perfect for your hospitality background.

Hospitality Job Boards5+5 Hospitality Job Boards & Recruiters






List of Hospitality Recruiters

5 Star Hospitality Executive Recruiters      
Hospitality Staffing Search, Inc.
ML Recruiters
Omega Executive Search
Worldwide Executive Search

Additional Resources for Hospitality Professionals

What is the Hiring Manager Really Thinking?

social networkingHiring as a social transaction?

The continual and complex exchange of managers dipping into the talent pool to pluck candidates and candidates offering up their talent and services is, at its heart, all about social interaction. It makes sense, therefore, that the hiring manager will be more likely to choose someone he or she knows, or even someone he or she has briefly met, over some name on a sheet of paper.  Similarly, it makes sense that a jobseeker should act socially and focus his or her efforts on the social side of his or her job search.

But, what does that exactly mean?  And what does successful networking entail for the job-seeker?  

Well, what a successful job search entails is getting out there and communicating your job search to as many people as you can.

Now that does not mean walking down the street and stopping everyone you pass and telling them about your need for a job (although there are situations where someone has struck up a conversation with a stranger, say at a coffee shop, and have ended up with a new job in hand).

But, more realistically, successful networking entails being focused, deliberate and, above all, expansive.  We already discussed the idea of contacting companies of interest directly.  That’s one prong of action.  Now we must expand upon this by finding other means of contacting additional industry professionals.  By doing this, we expand our own network of industry contacts, thereby extending our reach into the hidden job market, thus giving us a greater chance to bump into one of those precious hidden jobs.

But, what are the ways that we can expand our own network of industry contacts?  Well, if you think about it and if you are creative enough, the number of ways are numerous.

Let’s review some of the big ones now.

Job Fairs

Job fairs exist for the purpose of networking, and there’s a reason why they are still around – because they work.  Fairs that cater to specific industries are particularly effective and should be sought out.  After all, it’s here that you’ll meet many managers who are doing the hiring – all in one location, all at one time.  In the world of networking, there’s nothing that beats job fairs as far as its combination of networking convenience and effectiveness.

Alma Maters Matter

A degree from a good university provides more than just a strong education – it provides an excellent resource for expanding your network of industry contacts.  Have a degree from a university?  Excellent.  Then take advantage of its network of alumni, a number of whom probably not only work in your industry, but may in fact be the hiring managers you’re looking to meet.  So go to your university’s website and check out their alumni page.  See if there’s an alumni network that you can join.  Review that network for alumni who are in your location and in your industry and work to make contact with those individuals.


LinkedIn is a networking powerhouse untapped by many jobseekers.  Yes, LinkedIn connects you online with industry contacts; but, there’s other LinkedIn features that can help expand your online network to an even greater degree.  One particularly powerful feature is the LinkedIn Groups feature.  In LinkedIn’s Interests menu, select Groups, then see if LinkedIn has a group, or several groups, that pertain to your industry.  Members of these groups are not only your fellow colleagues, but are more likely than not, hiring managers as well.  Try to join these groups and then make it a point to contribute regularly to their online discussions.  Offer advice, ask questions, and engage specific group members – do all this so that your profile can get as much exposure as possible.  After all, if you happen to make a particularly insightful comment in a discussion that a hiring manager is following, he or she may just out check out your profile and then seek you out.  Either way, joining these groups and taking part in their online conversations is an excellent way to expand your online network.

Your Friends and Social Network

Hopefully, by now you see a common purpose in all these varying avenues for expanding your network – communicate your job search to as many people as possible.  Your social network should not be excluded from this effort.  Just because you know a friend socially does not mean that he or she cannot assist in your job search efforts.  So, don’t be afraid to tell your friends or friends of friends that you’re searching for a new position.  They may know someone who is hiring, or they may know of one of those hidden jobs, and may be able to arrange an interview for you.

Just remember – the worst thing you can do, the one specific thing that can truly damage the success of your job search, is to remain quiet about it.

The above-mentioned methods aren’t the only ways to expand your network of industry contacts.  There are other methods and one part of being a successful job-seeker is to take the time to come up with other creative ways to expand your network.

One more tip – sit down at some point and brainstorm other ways that you can meet people who can help you find a new position.  You may just be surprised with how large your network already is-it may even include a hiring manager.