Much like the summary in your resume, your LinkedIn headline is an important piece of “real estate” that must reflect your best eye-catching, “sugary career goodness.”
An effective headline that highlights your employment history and successes can go a long way for job lead generation on a top social media platform.
Have you been seeking answers to questions like these:
- How do I get more job leads from LinkedIn?
- How do I attract more recruiters and hiring managers to my profile?
- How do I use LinkedIn optimally?
Keep reading, and we’ll answer all these questions for you.
Janet, a Marketing Assistant in San Jose, CA, found that overhauling just her profile’s headline went a long way to relaying the relevant skills that matched her to jobs through LinkedIn.
Although Janet has marketing experience, she had holes in her skills. This made highlighting her transferrable skills necessary to help bridge the gap in her skills.
By tweaking her LinkedIn headline to showcase her abilities, experience, and training, she saw a significant difference when applying for jobs.
In fact, she landed 2 job interviews in just 2 weeks after making tweaks to her headline.
How to Write The Best LinkedIn Headline?
You may have noticed that LinkedIn, by default, uses your current job title and employer as your profile’s headline.
This is okay, but…
… we recommend approaching your LinkedIn headline differently.
Before we talk about how to write a killer headline, let’s talk about the different approaches you can take.
There are 3 common ways of writing a LinkedIn headline.
The first way is to include key bits about your work history and skills. For example, let’s say you’re a Brand Manager.
Then, your history might include involvement with these:
- Product Development/Launches
- Social Media Marketing Strategy
- Competitive Benchmarking
- User-Generated Content
- Content Calendar Management
- Public Relations Strategies
- Social Media Content Development
That’s pretty straightforward, right?
Here’s an example of this in action:
(Notice that not all those from the above list were included. We opted to focus only on those most relevant to Vivy’s ideal job title.)
The second way of writing your LinkedIn headline is to include what you do and call out to your ideal audience.
Here’s an example of this social selling in action:
The third way is to outline your value statement in your headline.
Here’s an example of this in action:
Did you notice that Vivy put her phone number in the above example?
As a LinkedIn profile writer, I’m a firm believer in NOT making hiring managers and recruiters work harder than necessary for contacting my clients.
Which Headline Approach is Better?
There’s a lot of LinkedIn headline advice floating around the internet.
Which approach will give you killer results?
Truthfully, I can’t answer that.
The best strategy will be to go with the strategy you like best.
Then, sit back and monitor your results. Not getting many profile views or showing up much in LinkedIn search? The solution is simple by testing the next headline strategy.
3 Examples on How to Write Your LinkedIn Headline
Once you’ve begun conceptualizing a headline, it’s now time to improve it.
Like your other job-search material, including your resume and cover letter, you’ll want to continue assessing and optimizing your headline.
Here Are 3 Strategies To Get You Started
1. Include frequently searched keywords.
Instead of thinking in terms of what words and phrases are most entertaining and descriptive, think about what people are most likely to search for.
Your job may be described as a “Growth Hacking Facilitator” but someone looking for a Marketing Content Manager who knows how to get more likes, shares, and engagement from social media platforms may miss you in a search.
Straightforward descriptions may catch more attention over less-known buzzwords.
If you need some guidance, search job listings and do keyword research to learn which job titles are most likely to get you seen.
Before: Experienced Growth Hacking Facilitator
After: Experienced Content Marketing Manager
2. Don’t get caught up in jargon.
Many professionals, particularly those in highly technical fields, use industry jargon when writing their resumes and profile pages.
Yet, remember that the person doing the prescreening may not have a high level of technical knowledge. So, do your best to showcase your professional experience to those who know what you do ― and to those who may not have a clue.
Format the language to that which your audience will most likely respond to, such as:
Before: Optimize and Unify SaaS Integration and IoT Applications
After: Make Better SaaS Solutions
3. Focus on the benefits.
When looking at LinkedIn listings, recruiters and hiring managers are focused on the needs of the hiring company.
Because of this, a LinkedIn headline should not be about your thoughts, feelings, and goals, but about what you can do for them.
For example, an AdWords Manager might write, “Pay <.59/Click For 68% of My Campaigns. I Can Do The Same For You.”
By focusing on the needs of the hiring company, you outline the results that hiring companies are seeking too.
This makes you a far more enticing and compelling candidate.
The headline is often the hardest part of a profile to write. However, the time spent there pays ample dividends.
When you improve your LinkedIn headline, you’ll often start seeing the benefits right away.
Before: Write Programs for Enterprise-Level Companies.
After: Write Innovative Software | Scrum Methodologies | Deliver Development Projects up to 25% Ahead of Schedule.
Need a Few Examples on How to Write a Headline to Help You Stand Out?
Here are 6 examples by profession to help get your creative juices flowing:
- SALES: Outside Sales Rep & Account Manager – Grow Market Share by up to 40% – Aggressive B2B Sales Performer
- STUDENT: Entry-Level Corporate Trainer | Experienced Assisting Staff With Updating Training Manuals, Producing Curricula, and Training Staff
- HUMAN RESOURCES: Senior HR Director – Introduce HR Products & Programs That Boost Staff Relations & Performance
- MEDICAL: Trained & Skilled Nurse | Manage Behavioral Health & Psych Nursing Logistics
- CUSTOMER SERVICE: Boost Customer Experience & Increase Customer Satisfaction Levels — Customer Survey Score of 97.6%
- FINANCE: Execute Financial Oversight & Strategic Planning For Multimillion-Dollar Companies
Quick FAQs About LI Headlines
Can you hide your LinkedIn headline?
At present, LinkedIn doesn’t allow you to hide this feature.
However, you can scale it back considerably. You could put a quick snippet in that field, however, such as “Outside Sales Rep” or “Staff Nurse.”
You could be a “wise guy” and put just a period (e.g. “.”) in the headline field.
How can I find the right keywords for my headline?
Start by viewing the profiles of others on LinkedIn.
Of course, you can also use your resume.
As long as your resume is keyword-rich to accommodate ATS systems, it will be a nice go-to resource for this task.
Here’s another resource with more examples for your headline and advanced techniques for beefing up your complete LinkedIn profile.