“I would like to move from non-sales to a sales job. How do I write my sales resume, as I don’t have any sales experience, yet have aided with client communications and helped manage client accounts? Should I put that information in my new resume to help me get a sales job?”
Before you write a sales resume, you will want to first think about what skills and abilities you possess that are specific to sales roles, beyond client communications and the management of client accounts.
The goal is to outline all the sales skills you have — as well as anything you’ve done that’s sales related.
Not sure of what’s considered “sales related”? Are you curious about what sales experience you do have?
Here are 7 questions to answer to help you identify sales-related skills that you can use to flesh out your sales resume:
1. Do you have involvement with customer service, customer relations, account management, relationship building, and client account troubleshooting?
2. Do you help the sales department with sales reporting?
3. Do you participate in or produce sales presentations?
4. Do you have any involvement with marketing (e.g. social media), advertising (e.g. flyer development), corporate communications (e.g. company newsletters)?
5. Have you ever helped save a client relationship/account?
6. Do you assist with up-selling, cross-selling?
7. What about involvement with marketing? Corporate communications?
Once you start answering these questions, you’ll likely uncover a bunch of relevant, transferable sales skills to beef up your sales skills resume even further, and therefore positioning yourself better for a position in sales.
What if you want to gain sales skills and experience?
Are you wondering how to gain sales experience? Getting a job in sales when you have no existing sales experience really isn’t difficult. In fact, there are companies out there that don’t require much (if any) sales experience with new hires. Start by scoping out job openings that specifically state “no sales experience” required.
Here’s a quick search of jobs on Indeed that specifically state “no sales experience required” to get you started. You can further fine-tune these results by adding a zip code or city/state.
Once you’ve exhausted the above list, check out these inside sales positions, which generally don’t require previous sales experience and therefore can be easy to obtain.
Keywords For Sales Resumes
Here are keywords/key phrases (skills) that are generally found in sales job descriptions and therefore applicable to your sales resume:
◊ Client Account Management
◊ Customer Service/Customer Relations
◊ Account Development
◊ Competitive Product Positioning
◊ Direct Mail Marketing
◊ Customer-Centric Sales Presentations
◊ Sales Lifecycle Management
◊ Public Relations
◊ Sales Forecasting/KPIs
◊ New Product Introductions
◊ Multimedia Marketing Communications
◊ Multi-Channel Sales Growth
◊ Business Development/New Sales
◊ Corporate Communications
◊ Sales Team Support
◊ Product Line Introductions
◊ Market Research, Analysis, and Reporting
Example Resume Content for Your Sales Resume
Transitioning from one career or industry to a position in sales can be challenging, but certainly very doable … you just need to change your mindset a bit when it comes to your sales resume.
For example, let’s say your position was in a call center. In a roundabout way, you’re involved in the sales process.
Therefore, you can insert select sales skills and tasks into your resume that will benefit your new focus.
A sample sentence could be, “Remedied client inquiries and complaints, which subsequently generated a high repeat and referral business.”
This sentence would be even better if you can guesstimate an amount of repeat/referral business that your efforts help sustain.
If so, you can then expand the sentence to something like this:
“Remedied client inquiries and complaints, which subsequently generated a high repeat and referral business of approx. 13%.”
“Remedied client inquiries and complaints, which raised repeat and referral business by an estimated 13%.”
Or better yet, provide sales figures for the sales department you support or offer brush-stroke details within your resume.
With sales figures in hand, you could expand the sentence even further with something like this:
“Remedied client inquiries and complaints, supporting more than $935,000 in repeat and referral business — up 13% from 2015.”
As you can see, any time you can add numbers and percentages in your sales resume, you’re fleshing out the sales experience you do have and therefore stacking the odds in your favor to ensuring your resume produces top results for you.
Do you need more help with your resume?