When writing a cover letter for a marketing manager, it is important to highlight your expertise in managing marketing programs and leading marketing teams. The following cover letter example will provide you with the guidance you need to create a cover letter that appeals to hiring managers for marketing-based roles. With only a few minor adjustments, you can create a value-based cover letter for any level of marketing.
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Meeting the criteria outlined for this position, I’ve attached my resume to show the degree of gaming experience I possess — from a marketing analyst to a manager with progressive executive-level responsibilities. My involvement covers support tasks and spans into the creation and implementation of traditional and cutting-edge marketing programs that target existing clients but also entices a new base of customers.
What’s highly important to you and the success of your marketing department solely depends on the abilities and track record of the successor. I have performed countless hours of research and will focus daily on business development strategies that identify areas of improvement meeting your needs and expectations. I bring to the table a history of overseeing a multimillion-dollar P&L and departmental budget, plus I have a long history of producing results and increased revenue. I have the ground-floor experience, I will cater to your requirements, and I can identify areas of improvement within your existing marketing campaigns.
Here’s an outline of my personnel, financial, and business development skills:
Personnel — Scheduling Staffing Employee Training & Supervision Labor Relations Turnover Reductions Employee Evaluations
Financial — Goal Setting Profit & Loss Statements Weekly & Monthly Forecasting Budgeting Cost Avoidance Program Expenses Return-on-Investment Analysis
Business Development —Customer Satisfaction New Program Development Market Share Expansion Marketing Material Design Marketing Channels with Multi-tier Clients
Let’s discuss this position, along with the needs of your department. Call me at (XXX) XXX-XXXX to schedule a meeting. I look forward to speaking with you.