It is vital for Sales Managers to demonstrate their uniqueness and value in a cover letter. The following sales manager cover letter sample uses a conversational tone to highlight the candidate’s skills as a sales leader. With a few minor adjustments, you can use the sample below to create your own cover letter to attract more job interviews for sales management or similar roles.
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Hiring is a costly facet for any business. The longer this position remains available, the more money your company is losing from lost sales. Push selling is how companies such as yours remain vital in today’s marketplace — by holding tight to your market-share. I can certainly help you hold your existing presence, along with increasing your market reach through aggressive cold-calling and lead follow-up. I’d like you to place me in this position before you lose more revenue.
Unlike other candidates you’ll consider, I bring to the table key and well-rounded management skills — accentuating my sales background. At my last employer, I was a part of the sales team, as well as, overseeing the operations and production side of the business. I instrumentally cut overhead costs and assisted sales team members with securing and maintaining long-term business relationships with key accounts.
This experience will allow me to view your business from a number of different angles. What does this mean to you? An advanced viewpoint means more money. I will view simple to complex procedures and determine a more effective and efficient way of handling them. I will optimize client contact to produce more leads. I will create a strong and long-term client base so your business continues to grow consistently and persistently.
With this said, the question now should be “when would you like me to start?”
Skills that will accentuate your business:
Personnel Training / Key Account Sales / B2B Customer Base
Departmental Management / Vendor & Supplier Selection / Product Forecasting
Safety Coordination / Overhead Monitoring / Product & Ordering Logistics
Contact me at (XXX) XXX-XXXX, should you require clarification of my skills or would like to schedule a meeting time for us to discuss this position.