Should Your LinkedIn Summary Be the Same As Your Resume Summary?
This is a common question for professionals who are collectively using a LinkedIn profile and resume as part of their job search. Knowing whether your LinkedIn summary and resume summary should be different is a very valid question.
Your resume summary should be different than your LinkedIn summary; but ultimately, NOT completely different.
Here are 3 main differences between your LinkedIn summary and resume summary:
1. Your resume summary is generally a bit shorter and written in third person (e.g. instead of using I, you say professional, manager, or executive). The best practice for writing your LinkedIn summary is to use first person wordage (e.g. I and my). Since your resume summary is shorter, maybe 6 lines or so, your LinkedIn summary can be up to a dozen or so lines long. Some folks consider your LinkedIn summary to be a brief bio. So, if you have a brief bio, you may use that to help flesh out your LinkedIn summary.
2. Your resume summary is oftentimes written very “tight” and focuses heavily on keywords/key phrases. Your LinkedIn summary, on the other hand, should be written “loose” and have a conversational tone (see the below example). Definitely err on the side of caution, ensuring that you aren’t too relaxed with your word choices. You will still want your LinkedIn profile to be professional.
3. LinkedIn secured an eye-popping $1.2B (that’s billion!) just from its recruitment platform last year. So, although recruiters and HR managers are checking out your LinkedIn profile, they will ultimately want to see your resume too. This is the reasoning as well behind making sure your resume summary and LinkedIn summary aren’t duplicate copies of each other. This doesn’t mean you can’t have some similarities — because you will.
Example of Resume Summary & LinkedIn Summary
Here’s an example of how a resume summary and LinkedIn summary would look for the same professional. Notice how the resume summary was used and the content reworked to first person:
Example of Resume Summary
VP of Customer Care – Leverage & Improve Programs, Processes, and Systems That Enhance The Customer Experience & Increase Customer Satisfaction Levels
Take complex projects and programs from conceptualization (data gathering and analysis) to subsequent development and implementation. Manage the projects and programs that support sales and customer service activities; i.e. portfolio development and referral strategies. Focus efforts across multiple departments and functions, specifically handling projects that improve human resources, financial management, customer service/ management, and sales areas of a retail operation.
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Example of LinkedIn Summary (based on the above resume summary)
Thanks for visiting my LinkedIn profile.
I’m a VP of Customer Care with JohnsonBQ, Inc., overseeing customer service and relationship building activities for a call center handling 30,000 calls per month. My goal with my current employer is to focus heavily on the complete customer experience, starting with the initial call and progressing throughout the complete client relationship. With management, I identify and improve the programs, processes, and systems that employers are using so I can identify ways to make improvements.
A new component within my current is to analyze and leverage departmental data. By reviewing micro and macro data for my department, I’ve been able to support and improve sales and customer service activities. I also utilize my role to support human resources, financials, customer service, and business development.
In short, I identify the gaps in performance for the customer care team in addition to working closely with the departments that rely heavily on customer satisfaction and revenue.
Please feel free to connect with me if you’re within a management or executive-level customer care position — my email is [email protected]
To learn more about how to optimize your LinkedIn summary, check out my LinkedIn page.