Advancements in technology continue to fuel the marketing industry. 

Marketing managers will need to show they have kept pace with the technology evolution and have a good understanding of marketing automation tools to remain competitive.

Engaging customers will require tech-savvy, innovation, and forward-thinking.

Additionally, the most successful marketing managers will demonstrate prowess in collaborating with sales.

As a marketing manager is often selling his own ideas, insights gained from these relationships can prove helpful.

Expect questions about effectively capturing the millennials. While they may be the generation most open to advertising, millennials are less likely to be influenced by traditional marketing.  Candidates for marketing management jobs should be able to discuss the cross-platform personalization of ads to the millennial generation who want to see marketing that appeals to their values, connects with their emotions, and is authentic in keeping with the brand’s promise.

Sample Interview Questions for Marketing Managers:

Describe a campaign that effectively demonstrated value to millennials.

What are some of the top values of the millennial generation?

What is your experience with using an integrated marketing platform?

How and what do you measure to illustrate to the client the return on their investment in their marketing efforts?

How do you effectively measure offline marketing initiatives?

What do you do to stay up to date with new marketing techniques?

Do you believe in outsourcing content marketing?

Agree or disagree – All marketers should be content marketers?

What factors do you consider the most important when attempting to influence consumer behavior?

Give me two reasons for implementing marketing automation.

Discuss your most successful social media campaign.

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What project are you most proud of?

Have you ever handled a social media crisis? What did you do?

Is branded content more effective than magazine ads?

How do you ensure that the metrics you report to your client add value in terms of making sound business decisions?

How do you track cross-device engagement?

Give an example of how you have effectively managed a tight budget to accomplish a marketing activity.

Tell us about a marketing project in which you had to coordinate and manage a diverse team of people.

What are the biggest challenges a marketing manager faces today?

You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk me through your process.