As a sales professional, it is important to highlight your your expertise in your cover letter. Business development, relationship management and customer retention are some of the keywords you may want to include in your sales cover letter. The following cover letter example demonstrates how sales agents can sell themselves to their prospective employer and with a few minor adjustments, you can use the sample below to create your own winning cover letter that will accompany your resume and generate more job interviews for sales positions.
Street, City, State Zip
Home Number | Cell Number
Copyright 2016 Resume to Referral, Professional, Executive Resume Service
Stanley Works Railroad, Products Division
City, State Zip
Re: NW Sales Representative
Dear Mr. ________:
For numerous years, I’ve worked in sales or within a position that required 60% of my duties to cover sales and business development duties.
I’m looking for new challenges, so I intend to dissolve my business. In operation for only 4 years, I’ve built this business from the ground floor to over $418,000 in sales. I relish in a 73% referral with 47% repeat client base. This alone represents my abilities to sell, focusing on my client’s needs and ensuring that the finished work meets and exceed their expectations.
In addition to selling products or services, I’ve discovered that I’m also selling myself. Individuals like to purchase items from friends, family, or those that make them comfortable. I’ve found that I possess a very personable demeanor, so individuals relate to me easily and immediately become comfortable with my solution-selling techniques. My success rate (high repeat/referral base and percentage of up-sells) proves my abilities. I will apply these skills to your product.
Specifically, my demonstrated abilities cover:
Business Development ∙ Customer Needs Assessments ∙ Customer Retention
Field & On-site Training ∙ Vendor & Supplier Relations ∙ Market Positioning
New Product Introductions ∙ High Sales Closings ∙ Sales Training ∙ Solution Selling
I’m willing to travel up to 76.2%; however, this percentage is contingent upon the salary and benefit package you offer.
Call me at (XXX) XXX-XXXX to discuss this position in more detail. I look forward to meeting with you.