Avoid These Places – Recruiters ARE NOT Looking For You There
Once upon a time, online free job boards provided recruiters with candidates and connected candidates to employers.
As the job market grew, the need for recruiters grew too. They were swamped with ever higher piles of applications. Even with applicant tracking systems (ATS) to help, employers still sifted through hundreds of resumes to fill job vacancies with qualified candidates.
So it’s no surprise that recruiters jumped on the social media bandwagon.
According to a Jobvite survey of 1,000+ recruiters, 92% stated they use social media to find talent.
That’s a lot!
Their social network of choice?
LinkedIn. No surprises there.
The clear heavyweight, LinkedIn ranks #1 in Jobvite’s study with 87% of recruiters using the site to engage and vet potential new hires.
By the way, the same study showed that only 37% of recruiters are still using internet job boards — conflicting with the findings of LinkedIn’s Global Recruiting Survey.
The previous year’s survey stated that hiring personnel still see internet job boards as prime recruitment tools. Also noted in the survey there is this claim: “The reports of the death of job boards have clearly been greatly exaggerated.”
Job boards are showing a unanimous decline in traffic.
Taking a peek at top job boards @ Alexa.com, a downward trend is noticeable. Traffic levels for some top job boards are seeing drops in traffic rankings:
This traffic decline in part may be caused by the holidays from November and December; however, the traffic decline continues through January and even into the start of February.
LinkedIn is Pulling Double-Duty For Recruiters
LinkedIn has become both a job board and social media platform for professionals.
Recruiters and hiring managers post their vacancies on the site and search for candidates too.
Hiring staff can view profiles in stealth — and many do. If you receive a notification that someone has viewed your profile in “private mode” it sometimes means that a recruiter has been checking out your credentials, but you won’t be able to see who it was. Sometimes a recruiter will keep tabs on you for a while via LinkedIn, watching your activity.
Maybe they think you are an interesting prospect but don’t have the right position now, so they’re just keeping you in their sight. Many hiring managers will check out a candidate’s LinkedIn profile, just before an interview too, looking for insights into what questions to ask and tips on small talk topics.
Go Where Recruitment Agencies Are
It makes sense to go where recruiters are looking for job seekers, right?
If you are serious about your job search, you need to be on LinkedIn. But don’t expect to slap a quick profile together and sit back waiting for the magic to happen. It takes some effort to profit from social media, but can also be a goldmine in your job search.
The first step is to set up a few saved job searches on LinkedIn to receive regular updates on matching vacancies. You can even apply for those job openings on the platform.
Next, perfect your profile by first in a professional headshot for your profile photo – don’t underestimate how important this is!
Researching a talk I delivered to LexisNexis in January, I found a heat map that outlined just how important a profile picture is. Those visiting your profile page will spend more time viewing your profile, than any other part of your LinkedIn page.
QUICK TIP: You need a LinkedIn page to support your job-search activities. With today’s hiring landscape, you can’t offer to exclude LinkedIn from your efforts.
More Tips on How to Find Online Employment Using Your LinkedIn Page
To learn more about how to leverage your LinkedIn page, I have several articles on the site about LinkedIn that will help you write an effective LinkedIn profile, how to write an effective LinkedIn headline, how keywords play a role in your page, and so on.
Don’t forget to add your bio information, including location, industry and professional title.
QUICK TIP: Many recruiters search candidates using a zip code, so if you live in one place but are job searching in another, use that zip code as your current location.
Crafting a concise but thorough summary on LinkedIn is important, just as it is the executive summary on your resume.
As you list your work experience, consider adding portfolio items (e.g., something you’ve published, a video of a speech you made, or a creative piece) from your time in that job.
Also, ask former colleagues, supervisors or clients to provide a brief recommendation, directly through LinkedIn, to embellish this area of your profile. In all areas of the profile, remember to use skill- and function-specific keywords that will help you get found, as recruiters search by them.
QUICK TIP: As you input your skills in LinkedIn, experts recommend that you use those that LinkedIn recommends to you.
Do Your Own Recon by Researching Recruiters on LinkedIn
LinkedIn goes both ways. Recruiters and hiring managers find out more about you, but you also gain advantages by learning more about them.
Once you have been contacted by a recruiter, spend some time looking over the company’s LinkedIn page, and check out the LinkedIn profiles of all the relevant players – the person who is interviewing you, your potential boss and colleagues, and the organization’s leadership team.
You shouldn’t do this in “private mode” either.
Many employers like to see that you are doing your homework as you prepare for an interview. Also, find out by searching through your LinkedIn contacts if you have any first- or second-degree connections who work at an organization you’re interested in.
They might be able to refer you, which is an excellent way to get on a recruiter’s radar.
One Last Thing
Although LinkedIn looms largest, it’s not the only place where recruiters hang out.
Many also check Facebook profiles (56%) and Twitter pages (47%) to find out more about candidates.
The point is that recruiters are everywhere on social media.
Always imagine they can see the information you put out there publicly and put your best professional face forward.