Archive for category personal branding

Benefits to Creating Your Personal Brand

I have had the distinct pleasure of helping several unemployed groups of professionals by delivering one of my sought after workshops.  Although it’s important to distinguish yourself when you’re employed, it’s even more important in this time of high unemployment rates to be sure you stand out from the crowd. One of my clients was [...]

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Simplifying Personal Branding for Job Seekers

Terror, anxiety, stress, depression, overwhelm, and a sense of hopelessness permeates the entire process of securing employment.  Have you ever considered that job seekers need to master more skills than a CEO of a Fortune 500 company?  While CEO’s hire and surround themselves with qualified experts in diverse disciplines, job seekers must master most disciplines themselves [...]

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The Value Proposition; Everyone Needs One

Guest article by Randy Block Remember the good old days? People used to return calls and email. When inquiring about a job, applicants used to ask, “What do you want?” One well-written resume fit every opportunity. Demand for people far exceeded supply. Conveniently, hiring companies did all the analysis to see if the applicant was [...]

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Brand Transference: Does Ray Ramano Benefit from Jeff Lipschultz’s Online Brand?

Inspiration for writing this blog post came from the most unlikely place. Somehow, I ended up @Jeff Lipschultz’s Twitter page some days back. Nothing out of the norm … Jeff has a significant online presence and is heavily active on Twitter. I probably absorb more of his tweets than from any other, actually. A person [...]

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Easing Your Job-Search: YOU – The Brand

Once reserved for large corporations who built their “brand,” branding has long passed as the latest “buzzword.” Mention branding just a few years back, and you would have received the same response, what’s that? Or, isn’t that for companies? The applications of branding have bled into personal branding. Executives, athletes, and other high-end, high profile [...]

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